Regional auto dealer books 30% more service appointments with proactive AI outreach

The challenge

Pinnacle Motors' BDC (business development centre) team manually called customers due for service, oil changes, and safety recalls. The team of 4 could dial 60–70 contacts per day — less than 10% of the eligible base per month. Service bay utilization sat at 71%, leaving significant capacity and revenue on the table.

The solution

Voxovo outbound agents run nightly batches against the DMS (dealer management system) export of overdue service contacts. The agent delivers a personalized reminder with vehicle make/model, mileage since last service, and available time slots read from the service calendar. Customers confirm, reschedule, or request a human callback. The BDC team only handles callbacks — all appointment confirmations flow directly to the DMS.

Results

• Reachable outreach base grew from 10% to 85% of eligible monthly contacts
• Service appointment bookings increased 30% in 90 days
• Bay utilization reached 91% by month 3
• BDC team shifted focus to trade-in follow-up and lease-end conversations